Salesforce Ignite
Ignite is Salesforce's pre-sales innovation team dedicated to helping C-suite executives and their teams digitally transform their businesses. The approach includes user and market research, strategy, ideation, storytelling, business case development, and rapid application development.
My clients were enterprise executives spanning industries including healthcare, compliance, real estate, and more.
Obscured for client confidentiality. I’ve included example methods and outputs below.
Information Design
Ecosystem Maps
Representing a process, flow, or system by highlighting relationships and dependencies
User Journeys
Capturing users’ or clients’ key moments within an experience, layered with behavioral research insights
Design Research
Research Stimuli (Qualitative)
Visual and written prompts used to elicit feedback, opinions, or behavior from interview participants
Data Visualization (Quantitative)
Summarizing survey feedback using data analytics software (in this case, Quid) and visual levers
Client Engagement
Workshop Design
Structured brainstorming leveraging real-time collaboration and diverse voices to solve problems
Workshop Facilitation
Managing discussions and creating a productive environment for learning and participation
Low-Fidelity Concepting
“Sacrificial” Concept Sketches
First pass at articulating ideas via feature descriptions, scenarios, and visual representations
Sketch Interfaces
Wireframes that clearly communicate ideas but can flexibly incorporate feedback and rapid iteration
Mid/High-Fidelity Concepting
Product Mockups
Simulating how a product or service would work via a believable representation of the user experience
Previous case study: SVB LIFT
Branded Storytelling
Articulating research and recommendations via a compelling narrative in the client’s language
Next case study: Amazon Polls